We increase awareness , so individuals and groups interact in ways that improve their lives and fortunes.
The principals and affiliates of Strategic Positioning, Inc. bring broad successful business experience, an intense curiosity, exceptional tools, and a passion to serve to every engagement. Our programs are unique to the client situation and are relationships rather than events. We focus on creating a healthy organization through behavioral awareness and change.
In Business: Successful Transitions and Transformations
For Individuals: Life Transitions & Personal Coaching
Strategic Positioning, Inc. is registered with the State of Texas as a Historically Underutilized Business (HUB) and is a woman owned Texas Corporation.
The Principals and affiliates of Strategic Positioning, Inc are Certified Master Birkman Consultants
Many people ask why I have had such unbelievable success in my career. Outside of prayer I know without a doubt it is because a woman cared enough to show up with a loaf and seven fishes and see the possibilities in me.
Director of operations, Business information company
My experience with SPI continues to provide me value with each conversation. I’ve worked with a number of consultants and tools and none compare to the solution they provide. Jim and Genia are an important part of ensuring we have the right team headed into the future. I’d recommend their services to any business at any stage of the business growth curve.
CEO Heavy Manufacturing Company
“… the best business decisions are made by strong management teams — and the most important word is team. Not only does Blue Sage look for management teams with complementary skills, they also look for complimentary personalities within those teams. All the employees at Blue Sage have had Birkman personality profiles done and their portfolio companies do the same.”
Texas CEO magazine, Private Equity Client CEO.
Wanted to say thank you again for the (Team Development) session Wednesday. Very powerful stuff and can tell you the leadership team has already shared and implemented some of this with their teams. In fact, I was in a team meeting yesterday where we used not only the process of communicating with the sellers in what we felt was their “usual” behavior but also “Fists of Five” successfully and today, I’m excited to say, the team has 100% bought in (to) something we’ve honestly been struggling to get the team behind 100%.
Truly amazing and can’t wait to see what the upcoming months mean to my team. Thank you again for this and we’ll continue to provide feedback on this success.
Sales Leader, Austin Texas
Dear SPI,
We have used many personality assessment and management tools over the years; however, the Birkman method has provided the first meaningful tool that can be used on a daily basis. Rather than placing individuals in boxes that often have negative connotations, the Birkman method uncovers how people interact and how they hear. Through the Birkman method, I have gained an appreciation for the strengths and, more importantly, the needs of others. We now refer to people as being “red” (need to get things done), “green” (need to talk about issues), “yellow” (need to figure out a process) or “blue” (need some space to think). The most surprising result from going through this process has been the clear insight into my own needs and behaviors, helping me identify activities that are fast, effective stress reducers. Thanks for showing us the path.
Marketing Director,
National Recognition Product Company
"SPI provided invaluable tips, suggestions, and advice for a board presentation which we subsequently won. In the final analysis, winning is not usually comprised of the big things, but a hundred little things. The SPI consultants knows about the hundred little things."
Vice President of Sales, Real Estate Investment Firm.
Dear SPI,
Thank you so much for facilitating our Birkman Method session last week!
It’s empowering for all of us to have so much insight into each other’s personalities and needs. By helping us work more effectively as a team, you are helping us better serve children in need and making this an all-around great place to work. Thanks again for sharing your talents with us!
The Explore Austin Staff
It goes without saying, your contribution to our first-ever DSM “Open House” Orientation last week was invaluable.
What we were able to share with the group – through The Birkman Method and the understanding of individual personality profiles – will truly have lasting impact.
VP Sales, KIA USA
Genia Logan Blanchard, President
Genia has spent the last 35 years developing individual and collective leaders to maximize their performance. In this time the business landscape has changed with multiple age cohorts in business together, different values driving corporate performance and new forms of personal interaction being introduced and adopted at an amazing rate. In order to continue to serve her clients and satisfy her curiosity, she has spent the last ten years actively observing and studying the changes in individual and collective behavior these demographic changes are creating. From this work she has developed strong insights into the motivation of the different generations and how they can work more effectively together. Recognizing the struggle within companies as the generations begin to converge, she has developed, using the Birkman Method, ways to facilitate deeper understanding and better results. Her focus is creating bridges between different cultures and generations to work toward “healthy organizations”. Genia's business experience is broad and deep. She trained Native Americans, ran a small manufacturing plant, edited architectural magazines, and coached CEOs. She has worked in multiple countries and cultures and with all age leaders and teams. Her consulting clients range from Fortune 50 to start ups. This experience has given her the opportunity to be personally involved in every facet of leading and operating a business, including marketing, advertising, administration and production. From these experiences, Genia has developed an innate sense of the how to grow and develop leaders in today’s complex business environment. Genia taught Professional Practices in the design school at UCLA. Her programs on Leadership Team Development have been used by both for profit and non-profit organizations. Genia lives in Austin, Texas with her partner and husband Jim where she is active in civic, church and school activities.
Jim Blanchard, Principal
For over 40 years, Jim has been developing individual and collective leaders to maximize their performance. In this time, the business landscape has changed, creating many leadership teams without alignment around purpose and values reducing their effectiveness. Jim’s passion is to support leaders in finding their purpose, and the values that are common to their organization and assisting them with clarity which leads directly to productivity, profitability, and personal and organizational growth.
Jim has learned and practiced leadership skills and awareness at 3M, Xerox, and Prudential. His experience ranges from first line sales management to the executive leadership team of a multibillion investment management organization. He has led marketing for internal and external start ups and was part of a team that planted a new business in Japan. He has also started and runs a small business.
As a consultant Jim has facilitated executive team alignment, leadership skills training, and the development of team purpose, clarity and psychological safety. Using the Birkman Personal Style Assessment and 360 tools, he creates personal development plans for members of executive teams and coaches them individually toward gap closure and increased efficiency.
His broad business background and situational awareness allows him to quickly assess developmental needs and apply the correct tools and coaching to improve performance and job satisfaction. He has worked and consulted in both small and large organizations at all levels of leadership and identified business solutions in many different industries.
Jim has lived in Los Angeles, the New York City area and now in Austin, Texas with his partner and wife, Genia where he is active in church, civic and school activities.
Bobby is a speaker, writer, and leader. During his two decades in professional ministry, Bobby pastored diverse congregations in Atlanta, GA, Richmond, VA, and Georgetown, TX, and he served in the US Army Chaplaincy. During that time, Bobby earned a Doctor of Ministry degree with a focus in Leadership and Transformation from Fuller Semi
Bobby is a speaker, writer, and leader. During his two decades in professional ministry, Bobby pastored diverse congregations in Atlanta, GA, Richmond, VA, and Georgetown, TX, and he served in the US Army Chaplaincy. During that time, Bobby earned a Doctor of Ministry degree with a focus in Leadership and Transformation from Fuller Seminary.
Bobby is also a graduate of Leadership Metro Richmond, Leadership Georgetown, and he currently serves as President of the T-Werx Toastmasters Club in Cedar Park. In his ministry and community involvement, it has become clear to Bobby that a people-first approach to leadership is the essential key for driving fresh creativity, vitality, and growth.
Bobby currently writes a weekly newsletter on Substack, Small Stories about Big Things, offers keynotes on leadership, life purpose, and community-building, and he shares stories around the Austin area - most recently with Testify ATX and Hyde Park Storytellers. He is a Certified Birkman Consultant.
He, his wife, and their two young boys live in Georgetown, TX. If Bobby is not speaking or writing, he enjoys hiking, biking, and attempting to keep up with his boys’ infinite amount of energy. For more on Bobby, go to bobbyhl.com.
Mentor. Highly relational and market-oriented consultant, Board member. As corporate executive in global and early stage companies, venture investor, and consultant--John has substantial and broadly-based domestic and international business experience, frequently tapping his wide range of contacts in the US, Canada, Western Europe, India
Mentor. Highly relational and market-oriented consultant, Board member. As corporate executive in global and early stage companies, venture investor, and consultant--John has substantial and broadly-based domestic and international business experience, frequently tapping his wide range of contacts in the US, Canada, Western Europe, India and China.
John developed his capabilities with global companies (Dunlop, Alcan, Ernst&Ernst, and MacMillan Bloedel--he was "chief of staff" for the COO) and then in early stage applied technology enterprises (public and private).
John was educated at the University of British Columbia, UCLA (The Anderson School) and the LSE (London School of Economics).
Specialties: • Mentor and trusted advisor to leaders
• Birkman Personal Style Profiles as Certified professional for the Birkman Method
• Independent corporate Director
• Building and refocussing management teams
• Issue-oriented strategic planning and actions
• Orchestrating “outside the box” strategic thinking, ensuring decisions and actions to achieve
• Acquisitions and strategic alliances—orchestrate and realizing results
• Commercializing new products, entering new markets
Dr. Mary Lynn Patton
Mary Lynn is a licensed psychologist that lives full time in Mexico. She is an active consultant for the USMBA and LLM advising program in Mexico City. She is a Certified Birkman Consultant that mentors the talented young adults going through the application process for admissions to advanced study programs in the US
Dr. Mary Lynn Patton
Mary Lynn is a licensed psychologist that lives full time in Mexico. She is an active consultant for the USMBA and LLM advising program in Mexico City. She is a Certified Birkman Consultant that mentors the talented young adults going through the application process for admissions to advanced study programs in the USA, Canada, and Europe from Mexico. Mary Lynn's background is in Education and her dissertation topic upon graduation from University of Houston was on "Creativity and Regression in the Service of the Ego”. She and Dr. Birkman became friends with their mutual interest in Education and Creativity.
She lives with her husband in Tepoztlán, Morelos where she is an active hiker, biker, and follower of yoga. She has also written children's books that can be found on the Apple eBooks website by typing in Apple Books for Mary Lynn Patton “Sounds of Mexico”.
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